NEXUS
The branding and identity of a Cleveland Urban Community created by Penn State Architecture and Landscape Architecture students.
The Objective
In collaboration with three other design students, we were tasked to create a cohesive branding system for the Cleveland Urban Community developed by the students in Penn State’s Architecture classes. We strived to design a brand identity that highlights the connections, liveliness, and environmental focus within the architectural design of the space.
Rendering done by Penn State Architecture students
a connection or series of connections linking two or more things; the central and most important point or place
The Mark
The negative space in the Nexus “N” comes from the shape of the property, connecting the urban community’s identity to the land itself.
Primary Mark
Secondary Mark
Wayfinding
map installation and indoor signage
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Bus Wraps
iOS Application
Credits
UDA International Design Competition 2021 – Silver Award
Design + Branding
Samantha Chung
Liliana Golden
Connor Schwenk
Megan Skosnick
Samantha Chung
Liliana Golden
Connor Schwenk
Megan Skosnick
Architecture + Landscape Architecture
Alex Damus
Bethany Gindhart
Brandon Patellos
Sean Rutala
Alex Takacs
Alex Damus
Bethany Gindhart
Brandon Patellos
Sean Rutala
Alex Takacs