CAFEDELIC
Branding of a CBD Café located in New Orleans
Our Mission
In collaboration with two designers, we created Cafédelic: a CBD café that strives to give customers a unique café experience during every visit.
Our Look
Cafédelic’s brand identity was heavily inspired by lava lamps and colored glass
![](https://freight.cargo.site/t/original/i/b952fc9c8beb721aedcda38e76911949f896d934e55f35a5fda6c42a0f6f5fbe/cafe-group-photo-17.png)
Color Palette
![]()
![](https://freight.cargo.site/t/original/i/6d6640d4c0b1c847c849c62e199f1d62c332d39c3464e1fc04a3a42eec2de90d/cafedelic-colors-13.png)
Primary Mark
![]()
Secondary Marks
![]()
![](https://freight.cargo.site/t/original/i/d045a2f56df5922e884ddfc3d11aebea782c0c5fa8498b38f96672e844fd4d78/cafe-logo-primary-14.png)
Secondary Marks
![](https://freight.cargo.site/t/original/i/35def82ffe126703d91cb3f6c94800aca595819ac3b1a31e8b97ca55e4e21579/cafe-secondary-marks-16.png)
To-Go Drinks
Cold Bevs
![](https://freight.cargo.site/t/original/i/c8442b9580017f893c0c63980853000ba4b7b8a7f7d1b1d270bbfbe8aed5dbc4/Plastic_Cups_4.jpg)
![](https://freight.cargo.site/t/original/i/30dad24464b9a2f45cf82c22a8aa8cf556cdb503ee2349e5abdd71c0d2c09a76/Plastic_Cups_3.jpg)
![](https://freight.cargo.site/t/original/i/3ef377daf80746817a4a5922aada4868534e5d0d7efed9894609f81a5bfd4dc4/Plastic_Cups_5.jpg)
To-Go Drinks
Hot Bevs
![](https://freight.cargo.site/t/original/i/641c801425c09d0a2146c05e2e2bd641a9e58cb8992b6de243c372cb23cb4b23/Coffee_Cup_1.gif)
![](https://freight.cargo.site/t/original/i/e7b1a4ed8239bd8e8ef10fb9a37fc8c37aa60e007a02d132393e12b81e685133/Hot_Cup_1.jpg)
![](https://freight.cargo.site/t/original/i/5e5eba5e9801a33501487ab30a5295ff81bfcc814ea40b78707e821b853c54fb/Coffee_Cup_2.gif)
CBD Gummies + Glass Straws
![](https://freight.cargo.site/t/original/i/f1c9df4dea9c4090698279a0f4a9ed91d0a4b179f436b2177d4fd3765ee5f0df/Gummies_1.jpg)
![](https://freight.cargo.site/t/original/i/050ee008fe50b2138e045073934540b3e2ed1bc4a6ab3061afdb960d7ef2c967/Gummies_3.jpg)
![](https://freight.cargo.site/t/original/i/6b8cf12a64c3e8f591dbc1b1a08ad10c949e08610d2718974d26fee3c0457f2b/Strawbox_1.jpg)
![](https://freight.cargo.site/t/original/i/4aed9cdcb500d2c6079d9b00492c56ab27bb4e7068c1a0ddc4a479f63d3dec1c/Strawbox_2.jpg)
Physical Experience
Glass chimes placed throughout the café to reflect light around the room
![](https://freight.cargo.site/t/original/i/6d84053f65b99769cd766003bb3026e022118a0353f473f6e66c7f37dcd6e7ac/Hanging_beads.jpg)
![](https://freight.cargo.site/t/original/i/b3259efa5d7bcd5338148fd1c57ff6b9d7931c0ad51833fd459174894eb76ddb/Hanging_Beads_1.gif)
Behind-the-Scenes
![](https://freight.cargo.site/t/original/i/d889cf13426ca83737878a0ad93dfbd4236af070cb22fe61122f5b958aa839d8/IMG_5592-low.gif)
![](https://freight.cargo.site/t/original/i/31fbce6f00b43ec0a2f2e41d8c0a6f32a4567eaaee746563b6616f05002b7aa8/IMG_5620.jpg)
![](https://freight.cargo.site/t/original/i/df795d3089056834b1278197ec5555f6086eff4195054ec0bb11af4c9ac482bc/IMG_5577.jpg)
![](https://freight.cargo.site/t/original/i/d1591cd557df7257bdd0722f61dec7f91b70580129ec464529e2b983c4dcdf27/IMG_5578.jpg)
![](https://freight.cargo.site/t/original/i/a223cc7560ca6862d080ac5a057b46134fe7c18960871acbd76885e8c7f1b057/IMG_5554-low.gif)
![](https://freight.cargo.site/t/original/i/a95333c92b99b9ff76658d1407c3d4d3bbdce696afb3dc7bf2419da31b3f3617/IMG_5638.jpg)
Credits
All ideation, creative direction, and execution were made in collaboration with myself, Cassie Baker, and Jacob Lawall
SALUTE Design Competition 2022 – Merit Award
SALUTE Design Competition 2022 – Merit Award