CHEW CHEW BUN
The re-brand of a bakery in State College, PA into a food truck, with deliverables that are focused on the practicality of the on-the-go consumer
The Marks
![](https://freight.cargo.site/t/original/i/fde91237f9ac9792676cd53811a9bfbb887f0e701d2aae30ae48c91969a933bc/ccb-logos-30.png)
Brand Colors
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The Menu
Front
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![](https://freight.cargo.site/t/original/i/0e4c25f77665fe750a9e727f91019e2a1f634d5308ba07aef4569cc054de6e38/ccb-photo-6.jpg)
Back
![]()
![](https://freight.cargo.site/t/original/i/9aaf09e29c172da3fb213329e8ca9fc258af9e2ef7298780bc4ba05c90edf6c2/ccb-photo-7.jpg)
![](https://freight.cargo.site/t/original/i/9bbac242613e7147843f45c3a946b4a394a1732a1dc4130721b186d7a84e8594/CCB_menu_front-08.jpg)
![](https://freight.cargo.site/t/original/i/5f40b0a6f535c18e82658f08071526d2415ca68f74401285e6c8c615f3711c0f/CCB_menu_back-10.jpg)
![](https://freight.cargo.site/t/original/i/06ee0ec76183dd6fb5a3fb160dc621aa29be21b109f233012371285550d23c27/menu-banner-31.png)
Deliverables
All deliverables are focused on motion and travel – even down to the typefaces chosen for the menus above. It was also a priority to create deliverables that are practical for on-the-go consumers, since Chew Chew Bun was rebranding into a “bakery on wheels.”
![](https://freight.cargo.site/t/original/i/cc13506b97ad53e7818a6e37d5159a440e27a220c7e9167e5cce3be6bf2233f7/ccb-new-edit-3.jpg)
![](https://freight.cargo.site/t/original/i/9f0b9adfe209a214f6fefab06c12f5acf2dfdf051024ecf4efe4b7ea82009757/ccb-hero-edit.jpg)
![](https://freight.cargo.site/t/original/i/97451f28c3787fb546c1ea0c87b1fa565cb377260fc6f1e148e7c080a4e08a1d/ccb-new-edit-2.jpg)
![](https://freight.cargo.site/t/original/i/a96a57bc47a86802cad7cee6c7da3873702a0aa61bbcb52f8b9811033498a284/ccb-group.jpg)
Pictured: menu close-up, pastry holders, food carrier
Interface Design
iOS App created to exist on a kiosk outside of the food truck. Serves as a travel calendar for the Chew Chew Bun food truck– informing customers of their summer route along the West Coast.
Credits
All creative direction, prototyping, photography, and execution were self-directed.