Graphic Design Internship
Summer Shop IG Story
My Role
Throughout my internship with JustFab, I was able to learn and experience in-house design and branding. As shown above and below, I created digital assets for the brand such as Instagram stories and newsletters.
Summer Newsletters
JF’S REBRAND
During my Summer internship, JustFab was preparing for a huge brand refresh that launched in Fall 2021. This was an amazing opportunity to see the process of a brand transformation. I was fortunate enough to assist my mentor with the rebrand by creating a foundation for JustFab’s Fall Style Guide for my Intern Capstone Project.
Marketing Direction
Before starting JustFab’s Fall Style Guide, I had to learn about the Marketing team’s strategy to introduce the rebrand. On the left, you can see some inspiration images provided by the Marketing team and some key phrases they wanted the brand to represent:
FASHION WITH A CAPITAL “F”
CRAVING STRUCTURE
BRINGING BACK BRIGHTNESS
PREP IN HER STEP
Inspiration
After understanding Marketing’s direction for the brand, I began gathering inspiration that followed the refresh while also considering upcoming fall trends.
Colors + Mockups
I implemented all of my inspiration and feedback from my mentor to create a fall color palette that complimented the new brand’s colors. After, I began experimenting with ways to make newsletters more bold and fun since that was the goal for JustFab’s refresh.
Bold Palette
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Neutral Palette
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Neutral Palette
*DISCLAIMER: All images below are taken from the internet with the intention of being inspirational placeholders for the templates
Credits
Photography: JustFab
Logo and branding elements: JustFab
Fall Marketing Roadmap: JustFab Marketing team
Design Guidance + Direction: Tiffany Monge
Final design concepts shown: Megan Skosnick
Research: Megan Skosnick
Logo and branding elements: JustFab
Fall Marketing Roadmap: JustFab Marketing team
Design Guidance + Direction: Tiffany Monge
Final design concepts shown: Megan Skosnick
Research: Megan Skosnick